Understand The Types of Advisors: There are two main types of Medicare advisors: brokers and independent insurance agents¹. Brokers are best for beneficiaries who are unfamiliar with the companies operating in the health insurance space, while agents are best for beneficiaries who are already familiar with health insurance providers¹.

Check for Licensing and Reputation: Ensure that the advisor is licensed, reputable, and equipped to provide the required range of services.  

1. 1. Look for Experience: The advisor should be experienced in Medicare and have a good track record of helping seniors find the right plan for their needs².
   2. Ensure Unbiased Advice: The advisor should clearly state all the pros and cons for each of the available plans, and they shouldn’t be biased toward any of the options³.
   3. Consider the Range of Options: The advisor should represent multiple carriers (at least 7-10 or more) to provide a wide range of options².
   4. Seek Personalized Service: The advisor should help you select the plan that best meets your current and future health needs¹.

Remember, the goal is to select a Medicare plan in a time-efficient and cost-effective way¹. You can also consider talking to a knowledgeable financial planner⁴ or check out the State Health Insurance Assistance Program⁴ for more guidance. Seek recommendations from friends and family to help you choose the right Medicare advisor.